Over the last 3 months, we've gained 143 new patients in our Direct Primary Care practice - 42 in November, 57 in December, and 44 in January. One of the big things that helps us get there is Search Engine Optimization (SEO). If you're not familiar with this skill, and how to use SEO to your advantage, you're missing out on patients who could use your service.
You see, everyday, people are trying to solve their health care challenges. They’re looking for kind, compassionate, caring physicians to help them with their medical problems. They’re looking for affordable care and convenient service.
To find this service, patients turn to Google and use search terms like “affordable doctor near me” or “family doctor accepting patients near me.”
So, one of the biggest and most important ways for patients to find you is through Google and Search Engine Optimization related to this platform. Every month, Google sends me a report for Plum Health DPC showing my performance over the last 1 month and last 3 months.
This last month, we had about 39,200 impressions on Google and 649 web clicks via the Google platform. That’s about 1,300 impressions each day and 21 clicks each day! If you know that it takes about 20 web visitors to create 1 new enrollment, all of this information is encouraging.
Over the last 3 months, we’ve had roughly 40 to 50 new enrollments each month, and a lot of our success comes from managing our Google Search Console effectively and doubling down on Search Engine Optimization.
Essentially, you want to find the Google Search terms that are meaningful for your business in your Google Search Console report and then create content around those search terms.
If you’re struggling with your growth and you haven’t gone “all in” on search engine optimization, let this be a wake-up call regarding the power of this Google search engine platform. I know that these may not be the most comfortable topics for a doctor, but these are the tools that you’ll need to master in order to create a thriving Direct Primary Care practice.
If you want to take a deeper dive on these concepts, check out our Take Action page or take our course on Attracting More Patients to Your Direct Primary Care practice. Thanks for reading and watching! - Dr. Paul Thomas
Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.
Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.