This week, I wanted to highlight the success of one of my Direct Primary Care colleagues, Dr. Kym Moyer. She launched her practice about seven months ago, called Magnolia Family Medicine in Gallatin or suburban Nashville Tennessee. This week, she celebrated attracting 100 patients in 1 year - break out the champagne Dr. Moyer, this is an excellent achievement!
Here’s what Dr. Kym Moyer had to say about the journey:
7 months ago Magnolia Family Medicine opened its doors. I opened in a town population of 42K in the middle of an already well-established medical community, knowing no one. Population estimate of only 10% without health insurance and I consider it a fast growing community. I opened with a 1 room office spending a total of 5K in start up expenses.
Last Friday we celebrated the 100th sign up at the 7 month mark. The pace has been steady and very doable without help. Looking back I’m so glad I decided DPC out of residency. Being a business owner gives me more control over the time I get to spend with my patients, and more importantly my family.
I attribute a lot of my success to the other physicians in this group who have shared their tips, stories and recommendations along the way. Thank you!
If you’re considering DPC....JUMP! You can do it!
My tip: getting involved with the chamber and other various business networking groups before I opened was how I ultimately gained momentum in the beginning for patient referrals. Facebook has also been the best advertising for me.
How Many Patients Does a Typical Direct Primary Care Doctor Attract in the First Year?
The typical direct primary care doctor attracts roughly 100 patients in the first year, so Dr. Kym Moyer’s growth is remarkable. There’s a huge learning curve for doctors when it comes to branding and marketing a practice, and I think Dr. Moyer is successful because she’s been able to develop a clean and easy-to-understand brand and business.
Take a look at the Magnolia Family Medicine website and see why she’s been successful - there’s a clear offer, a clear benefit, simple pricing, and an excellent video that gets to the heart of why Dr. Moyer does what she does. It’s clear and compelling and you can see why Dr. Moyer is outpacing the typical DPC doctor.
So thank you Dr. Moyer for following your passion and serving your community with excellent primary care services - it’s a great example of what success looks like in this DPC model. And here’s to your next 100 patients!
HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?
If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.
The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.
Thanks for reading and watching, and best of luck in your direct primary care journey!
-Dr. Paul Thomas with Startup DPC