How do you Grow your Direct Primary Care Practice in the First Year?
This week I got a nice email from someone who purchased our Startup DPC book. Here’s what they had to say:
When you first started out, aside from social media, what do you think is the best way to market to people to gain patients? Which population of patients were you most successful with?
There are so many things that you can do to grow your direct primary care practice in the first year. When it comes to marketing, it’s all about delivering a consistent message through the most powerful channels at your disposal.
For me, I started by leveraging my social media channels, engaging in activities that strengthened my personal and business brand, and leveraged that success and momentum to reach out to journalists and media outlets in my community.
Once the word got out about our affordable and accessible healthcare service in Detroit, the patients followed. Social media channels typically reach a smaller audience, but they can reach a larger audience with a viral post or a post that gets shared several times in the community.
Traditional media outlets can amplify your voice and allow you to reach more people in your community. My strategy is to leverage the small wins, which can build toward bigger wins and bigger media coverage opportunities.
Steps We Took to Grow Our Direct Primary Care Practice in the First Year
Here’s what we did when we first started out to grow our direct primary care practice:
Frankly, you need to hustle. One of the things I write in my book is “If you’re bored, you’re doing it wrong.”
You need to take advantage of the time that you have to get the word out about your practice. You need to fill your calendar with meetings - meet with business owners, political leaders, teachers, librarians, human resource directors, and others - to teach people about your new and different business.
I teach people how to do this in my book and in my courses, so if you want to take a deeper dive and start using these powerful tools, I show you exactly how to do it in my courses.
Thanks for reading and have a wonderful day,
-Dr. Paul Thomas with Startup DPC and Plum Health DPC